A Simple Hack to Stick to Any Goal… Using a Rubber Band
medium.comWhile this mnemonic has been used for as long as anyone can remember in various forms, I'm amazed that you have $25k in backers lined up to pay $7 a piece for what basically amounts to a two-tone washer.
Consumers are not rational!
Specially on kickstarter people buy impulsive and want to be part of something.
The Coca-Cola recipe is publicly known for a long time and cheaper copies are available...but people keep buying The original.
Why is that?
It just sort of underlines the lack of self discipline that you talk about in your blog post. People are always looking for the quick fix for their lack of self control. Instead of creating and sticking to their own improvement plan, they want to believe that by buying this bracelet they're going to actually improve themselves.
Instead the bracelet will be taken off, or forgotten, or ignored. These sorts of tools have existed in many forms since the advent of everything. If any of them really worked, they'd be household staples. Instead they're ankhs for the uninitiated.
One good side I see to this is that it forces people to embrace or at least acknowledge their own lack of discipline, but I don't think the solution will have any real permanence.
Well written. Good to see you writing again, Victor.
Thanks man!!
(full disclosure: I'm OP and I posted the link)
Great idea. Off to get a rubberband now!
Yea!!!