What If PR Stood for People and Relationships by Brian Solis

Ethos of the piece: PR doesn’t stand for press release. Please appreciate that the P in stands for public not publicity or propaganda or publishing. This is about public relations. But perhaps even that doesn’t quite capture the essence of the importance or PR. PR symbolizes People and Relationships.

Amazon CEO, Jeff Bezos, once said that your brand is what someones says about it when you’re not in the room