Is ello unsustainable?
ello.coIt's hard to say, considering they don't mention how they pay for expenses in the manifesto..
If they keep posting links to landing pages that are not related to the headline, just lead to an unrelated call to action, they're likely to get their entire domain banned from HN. That would probably get them some more attention.
After clicking this link, which brutally hijacked the back button in my browser, I can honestly say that I really don't want to click another one! :D