Focusing on a niche market rather than the broader market? A good idea?
Hi,
We are a start up just building our website and are considering whether to focus on a niche market or to sell to the broader market.
Does anybody have any experience of being in a similar dilemma and what was the outcome of your decision?
Did you decide to target a specific niche?
And if so, are you happy you did so?
All advice and suggestions will be well received.
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