Record-Setting Holiday Season for Amazon Prime

It always impresses me how Bezos can make Amazon operate as both a non-member store and a membership store using Prime. Unlike Safeway or somewhere that says "member price X, non-member price Y" Amazon can say price is X, shipping is Y unless you're a prime member. And they bury the uplift in that shipping cost to the non-prime member.

corporate-ir.net !== amazon.com