Ask HN: Any cool innovation in e-commerce startup?
Is e-commerce very unsexy thing for startups nowadays? There are whole categories of new startups that cater to e-commerce sites: * new analytics tools that understand the need to segment customers and track LTV * abandoned cart recovery * automating lifecycle e-mails * making e-mail marketing easier for non-technical store owners * connecting stores to all the comparison shopping / product ad sites with their separate feed formats (Google Shopping / Amazon Product Ads / Shopzilla / etc) * rehosting stores to multiple platforms (e.g. take your Shopify store and sell on Facebook) * automating fulfillment or quoting and purchasing individual shipping labels for small sellers * improving customer service If you're interested in who's servicing e-commerce companies, just look at the app stores of the new generation of e-commerce hosts like Shopify: http://apps.shopify.com/