"Don't be evil, except..." -- the new Google

I agree that terminating Google reader isn't the smartest decision I would consider Google made, but IMO, cancelling a product that probably cost more than its revenue isn't exactly evil.

I have a product (it's like a google reader but for photographs), it has a couple of thousands of users, but it's not making any money. Right now I am paying $70/mo for the server. I can afford it, but will I deem myself "evil" if one day I decide to stop paying for that server? I don't think so.