Ask HN: TV rating company gave $5 to fill the survey for them.

I received a packet from a well known TV rating agency. The packet has $5 and few forms for survey. The company is bribing me for filling the survey forms.

Want to know what are your thoughts on this. I am planning to send this money back to company.

Consumer behavior values a low pre payment higher than a larger after payment. Can't look up the articles at the moment but there is some legit research on survey response behavior.

Neilsen does this all the time. It is usually the crispest one dollar bills i have ever seen. Why return the money? Just keep it and do not fill the form out.

Send forms back to company. Keep $5 for time spent considering their offer.