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Ask HN: How do you market your consumer product

9 points by mv4 · 18 comments · 1 min read


I've been building and selling B2B for most of my career and it seems things have changed quite a bit when it comes to launching a consumer product online.

Observations:

1. Product Hunt is dead. Everybody is selling something, and you get spammed instantly.

2. Show HN seems unbalanced. I've tried a few threads and the only traction I saw was getting emails (10-20 per day) from other startups, including YC startups, all following the same template which is incredible "Hey saw your Show HN, cool product. My startup does X and can help you with Y". I checked the numbers, Show HN is getting 200 submissions a day.

What is everyone doing these days to get traction ?

3 threads
faangguyindia

Show HN doesn't really work anymore because most people on HN believe they can make anything with an AI agent in 10 minutes.

For example, we've telegram community of 2000+ members and 17,000+ users and playstore reviews and everything, yet when we post show HN for our completely ad and subscription free product "macrocodex" it gets flagged by some haters.

So, when i posted on Show HN some time back, people said "reviews on playstore can be fake", sure what about 2000+ member community.

They just don't want to believe this claim: "Macrocodex results in guaranteed weight loss within 2–3 weeks; 80% of people start seeing weight moving in their intended direction within the very first week."

Most of the hate comes from GLP-1 users on HN who say, "Dieting doesn't work; the human body is not a bomb calorimeter," yet Macrocodex data proves that a calorie deficit works for everyone.

We even described a GLP-1 dosing protocol that uses the protocol described and used in studies but limits the "dose" using a special technique while boosting results. So, a person will end up using a much lower GLP-1 dose for better and more predictable results!

As fewer GLP-1 doses are used, much less GLP-1 needs to be bought = money saved on GLP-1s.

GLP-1 intolerance may increase with the increased dose so this technique is specially useful for those who cannot "tolerate" higher dosages.

This technique only moves the dose down and never up! So what risks?

https://macrocodex.app/knowledge/rethink/glp-1-agonists-dosi...

https://macrocodex.app/

Community link: https://macrocodex.app/community/

I suggest making videos on youtube, instagram, tiktok and or run ads on meta.

bill10

try to go viral on social media first I guess

anovikov

Have you seen Fed rate? What is the point of building anything now? And these people just follow the hammer principle. AI allows them to do things so they do it. Doesn't mean there's any point to. Just wait until ZIRP returns, if it does, if it doesn't there's no need to bother at all. Just find a way to milk some megacorp in a way that keeps you as invisible as possible.

  • mv4OP

    I feel there is always a point in building something. The economy is awful but that also means new opportunities are emerging.

    • anovikov

      The economy is just fine; it's just that there's no point to build things, only to milk existing ones. The whole "building" concept is a child of the ZIRP era. It was never serious without near-zero rates, at 4% it's much better to extract than to create, profit beats value.

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