Saturday Evening Post Will Stop Printing After 205 Years
nytimes.comThis seems a little bit odd to me in an era with renewed interest in paper publications. I’ve heard a lot about the younger generations enjoying paper as a respite from phones and scrolling. For example, The Onion resumed mailing its print issue recently.
I think part of what killed the print news industry wasn’t necessarily entirely the shift in consumer preference to consume content online and the death of the classifieds (although that’s certainly a huge amount of it), it was also due to many publications’ lack of resources to pivot into more innovative business models that still involve print.
Their death spiral was to basically do the same thing as always but with a lower budget and a janky website, which just made for a bad product, further feeding the death spiral.
There's always churn. Sometimes old brands are the ones that churn. There's nothing special about a 205 year old brand - it's run by the same kinds of people who run the 6 month old brands, they just happened to stumble into having that brand.