App Downloads Are A False Metric

4 points by joe-mccann 13 years ago · 0 comments · 1 min read

As a voracious reader and consumer of data and infographics, I've come across a growing trend that many companies, agencies and developers are using to measure the growth or impact that an app may have and they measure that by aggregate app downloads. This is fool's gold. Usage is ultimately what matters.

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