What will TV look like in three years?

Here's a fun quote:

> Anjali Sud, Tubi CEO: I think you’ll see ads get way more useful and relevant the same way they have on social media. If you think about the experience today on television, it still largely feels like the ads are not personalized, and you can imagine a world where you can see such hyper-personalization that really — it gets to a place where what you see as an ad doesn’t even feel interruptive or like friction. It actually just feels like, wow, that was really helpful and useful, because you know me so well.