The Kurzgesagt Situation is Insane [video]
youtube.comIf Youtube can use Content ID for copyright reasons, why can they not use it for creators to create fingerprints of their voice and appearance biometrics for tracking provenance across the platform for takedowns of deepfakes?
Because Content ID was built following a $1B lawsuit by Viacom regarding copyright infringement. Google doesn't have an incentive to build something similar for creators until some celebrity or large corporation starts suing them for using famous actor's likenesses. YouTubers alone can't fix this because they make too much money from YouTube to be able to take a stand (such as move content off platform to Nebula or the like).
That’s what I thought, Google can, but won’t until required to by law. And so, we need a law to require them to do so.