Ask HN: Best resources for learning about entering the B2B market?
Have been recommended "The Four Steps to the Epiphany" - Steven Gary Blank
Any others? "The Four Steps to the Epiphany" - Steve Blank https://www.amazon.com/dp/0976470705/ref=as_li_ss_til?tag=sm...; In my opinion, B2B is a business model, not a market. Stocking washrooms with toilet paper, providing office temps, and Red Hat Enterprise Linux support all are in different markets. Domain expertise is important. B2B is a business model, but it redefines a market segment ultimately Thanks! Domain expertise is extremely important as brudgers said. But you can hire that expertise to some extent.