Ask HN: Best resources for learning about entering the B2B market?
Have been recommended "The Four Steps to the Epiphany" - Steven Gary Blank
Any others?
3 threads
"The Four Steps to the Epiphany" - Steve Blank https://www.amazon.com/dp/0976470705/ref=as_li_ss_til?tag=sm...;
In my opinion, B2B is a business model, not a market. Stocking washrooms with toilet paper, providing office temps, and Red Hat Enterprise Linux support all are in different markets.
Domain expertise is important.
B2B is a business model, but it redefines a market segment ultimately
Thanks!
Domain expertise is extremely important as brudgers said. But you can hire that expertise to some extent.