Is 50% discount for launch a good idea?
I am launching my first "real" product today and I was wondering how to make it more successful?
My ideas are: - 50% discount - giveaway
Any other ideas please share 50% is too high, it makes people question why you’re discounting so much Good point, thank you Software or hardware? Good question, sorry for not being clear. Software. I mean generally speaking it looks quite scammy for a product to offer a 50% discount unless it's quantity limited or extremely time limited. You would be much better off having something more reasonable like 10-20% off if you really wanted to have a launch discount or "early adopter" pricing. Yes it is an early adopter price, but I should highlight that. Thank you honestly it depends a lot on your launch. 90% of the success of a launch comes from how you structure it. In the end it all comes down to the GTM strategy, pre-launch strategy, positioning, and assets (the video for the launch)