When it comes to data-ink ratio, optimize rather than maximize

Optimize for "clarity, comprehension, and attention depending on context."

Looks like a pretty good take that factors in user ("reader") experience.

Based on the title alone I was expecting something about the costs of printer ink but instead it's optimizing for reader attention, a much more worthy goal. And that creepy head neck chart at the bottom next to the pie chart? I hope I don't see that chart style ever again.