Ask HN: Is anyone having success with Reddit ads?
We've been experimenting with Reddit ads for a few weeks now, and the top-end metrics are really strong:
CTR: 4.2% CPC: $0.09 eCPM: $3.61
But conversion on our landing page to testing out our platform is shockingly bad, like basically zero.
Our landing page isn't amazing, but I don't think it's so terrible that people are disgusted upon arrival.
Has anyone had a similar experience? Has anyone had major success advertising on Reddit? Quite a few people report their results on r/gamedev if you sift through the postmortems although they're a bit tough to find, some recent ones I've seen: > Reddit ads for Next Fest. $100 spent, 230k impressions, 1k clicks, ~5 activations, costing us $20/user. https://old.reddit.com/r/gamedev/comments/1q2v702/surfsup_1_... > Total spend: $522.41 > Tracked wishlists: 924 > Cost per wishlist: 0.56 > Impressions: 728,556 > Visits: 23,199 https://old.reddit.com/r/gamedev/comments/1peb1d2/what_i_lea... Interesting! Thanks for this. I'm worried that my space (personal finance) may be especially difficult since people are curious but extremely skeptical - there's a huge trust barrier. I have zero success with most ads. Checking the session recordings in my UXWizz dashboard, I can see that 90%+ of visits are usually bots or fake users. People on Reddit have had bad experiences with ads, and they are cautious clicking random Ads, infact making a normal post in an appropriate subreddit, you can easily get 10k views, while on Ads, you'll get maybe 100 We have seen near zero results across many clients for Reddit. Helpful - thanks!