The World Wide Web Consortium (W3C) adopts a new logo to signal positive changes
w3.orgWow. Didn't see that coming. It's snazzy sure, but first take, doesn't convey what it's about really in the logomark. The surrounding label text takes care of that I guess but what is this thing? Wavy.... sort of a heart in the 3.... right, the DNA vibes. What happened to the C?
Ah well, future.
Tried to dig some info about what (the hell) it is supposed to depict and the only official hint so far was from their video reveal transcript [0]:
> It depicts a symbol made of three flowing lines that resemble the links of a chain. The words ‘The World Wide Web Consortium’ circle around it.
So the main part is not a word mark, after all, or at least not intended to be one. (Yes, hard to believe.) Some more hints may eventually appear in their mastodon thread [1] what (to me) does not seem like a properly managed public relations shtick at all, starting from the "alt text" of the new logo, that reads "new W3C logo" (sic), to single (at this point) response
> it's not a 'W', darling
(also sic). Yes, it seems that the this standards body public relations had been hijacked by some covert adversary, and can only hope it is just the PR part.
[0] https://www.w3.org/about/press-media/#transcripts:~:text=The...