Ask HN: How important is branding for developer tools
We’ve spent a lot of time on product and docs, but now we’re wondering: if brand matters at all?
On one hand, devs care about speed, reliability, and docs. On the other, I see tools like Vercel, Supabase, or Postman build huge momentum through brand, community.
In addition - I’d also love to hear: • If you’ve built or used a dev tool, what role did brand play? • Can dev tools win on product alone in 2025?
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