IPad "Price Umbrella" Visualized
iamconcise.comHi HN, this is my post which primarily serves to visually show the price umbrella of the iPad. It does that by showing the iPhone and iPod lines and explaining the methods Apple used to remove the price umbrella from those product lines.
I'd like your feedback, not only on the content, but also the site or anything I overlooked. Thanks HN.
Interesting analysis. Two comments:
(1) Within a product, does it make sense that pricing has to converge near zero? Adding a notebook analysis may illustrate that this is not always the case.
(2) It may be interesting to look at the interaction between products, rather than focusing within each product and answering what drives the purchasing decision for each product. For example - it seems as though the iPod would fit nicely into the "Insert iPad Mini Here" triangle; however, are the purchasing drivers for the iPad and iPod congruent? Would one trade up or trade down between the iPod and iPad purely on price?