Devtool founder-style outreach campaigns and marketing
We know founders have a certain skill for cold emails, and developers have an aversion to marketing.
Wondering what everyones personal style is for cold outreach for Devtools / APIs strategies that worked vs. didn't work.
Personally my style of cold outreach is as simple as possible - painfully manually written - no more than 3-5 sentences - with phrases on newlines rather than sentences - [hard part] relate in the first 5 words.
eg:
Hey Rob :)
noticed on github you might be using FastApi
My names Lando, head of ecosystem at Lazarus SDK
I know API security with python can be a nightmare
Our latest release directly wraps any Starlette and provides unified auth on your frontend too :)
Let me know if that sounds interesting or check out our homepage Looks good! I'd maybe use fewer smilies though Good point too many smiles. I just wrote an article about this as well actually https://medium.com/@l.korganas/founder-style-developer-outre...