TL;DR Marketing and Social Media Tech Updates you should care about today
* TikTok is using Nvidia’s Premium AI chips to train AI.
#Instagram & Threads
* Instagram launches new broadcast channel features: Go live with members, chat themes, emoji moderation and QR code creation. * Instagram’s ‘Trial Reel’ feature to push your reels to non-followers first. It could be a game changer for unhinged brands and creators. * Another feature to send preview to your friends during the upload. * IG is testing Text Overlays for Photos, adding text during the upload progress. * Threads App launched swipe right on a post to like option. * Instagram’s feature to delete and copy reels to drafts. * How IG will inform you for getting original content credit from other user’s reshare. (Leaked image) * Threads adding a profiles filter in search. * IG working on a Pals stickers, it is another version of streaks. * Instagram for business adds labels to organise chats based on customer interactions.
#Meta
* Meta quietly launched Communities on Messenger, trying to beat the discord wave. * Meta Ads manager is showing a false ad warning for lead generation, ignore it. * Meta’s AI policies are making artists flew to a new platform called Cara. * Meta shares new data into success of platform with Gen-Z audiences and future of Facebook. * Meta is expanding conversion API for business messaging. * 11 EU countries have filed abuse of personal data complaint against Meta AI. * FTC shares Meta withheld information on WhatsApp and Instagram acquisition deals. * WhatsApp testing new feature to rank Statuses from Important Contacts on top. * WhatsApp Channels are now used by 500M Users + more information from Meta’s Business conference.
#X (Twitter)
* X is testing new Analytics features with more detailed reporting. * Only available to premium subscribers. * X adds new filter to get search results from only verified accounts. * xAI rumoured to launch image generation soon. * Tap to translate Community note from one language to another feature out now. * X launches manual video playback quality selector for iOS. * X updating their policy center to make updates more transparent and clear. * X working on a feature to request community notes on tweets you find suspicious. * Group Calls on X soon, good for creators on the platform. * X Advertisers have ability to show an allowlist with advertising only shown on terms that businesses are bidding on.
(More updates in The Social Juice Newsletter)
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