Google needs HubSpot more than HubSpot needs Google
threadling.comAs generative AI matures, HubSpot’s “all-in-one” software for marketing, sales, and customer support has an opportunity to evolve into AI-powered flywheel that accelerates (and eventually automates) every aspect of a business’s relationship with its prospects and customers.
Given the mixed history of large acquisitions and the growing field of AI models that aren’t Google’s, HubSpot seems more likely to actualize its biggest opportunities if it does not accept tempting acquisition offers from Google (or anyone else).
I do not think Google should be allowed to acquire HubSpot. The market dominator should not be able to acquire companies that are in that core market dominating domain.
Totally agree with you.
The essay is less about the regulation and more about why Google needs HubSpot more than HubSpot needs Google.