Google agrees to settle $5B lawsuit over 'incognito' mode

“The lawsuit filed in 2020 claimed Google misled users into believing that it wouldn't track their internet activities while using incognito mode. The suit argued that Google's advertising technologies and third-party websites that used Google Analytics or Google Ad Manager continued to catalog details of users' site visits and activities despite their use of supposedly "private" browsing, sending that information back to Google servers.”