Kristen Bell's Diaper Startup Hello Bello Filing for Bankruptcy
theinformation.comI was the founding CTO here, and will probably walk away with $0. You can AMA, in the hope that I can help someone else avoid this fate in their future.
Sorry for the outcome. Knowing how much parents prefer known name brands for all things babies/kids, what was your theory for the product working and gaining market share? I could imagine a completely new product being avoided similarly to a generic.
We had revenue around $250m per year, so it wasn’t a question of market fit…