What Do You Want?

Found this via a tweet that quoted the article, saying "I think most people don't spend more than 10 minutes a year seriously contemplating this question yet assume they are orienting around its answer."

I wonder if that's true. How much time do people actually spend understanding what they want versus asking others what they should do, admiring what others do, thinking about what other people have, obsessing over what other people may think they have, etc.