Being a small star in a large galaxy

Startup growth strategy w/ Eric Dodds, head of product marketing at RudderStack

Highlights

Focus:

> The best way to have success is to do a smaller number of things — but to do them really well so that you maximize your chances of success with them. > We put all our energy behind exploiting the one or two main advantages that we had over the incumbent.

Find the efficient frontier:

> We think about growth channels in terms of the ‘efficient frontier’. At a certain point, the returns from a growth channel start to level off — like a logarithmic curve.

The productivity lie:

> Getting through all your Slack messages can feel like productivity, right? But it’s not! It’s so easy to fall prey to this really pernicious lie.