Amazon Has Tried Everything to Make Shopping Easier. Except This.

This article made my head spin. "Hey, maybe Amazon could open their own brick-and-mortar stores. It seems like a bad idea, but Apple did it when it seemed like a bad idea and it turned out to be a good idea. And Amazon wouldn't have to have things for sale in their stores, you'd just go there to order things online. But it probably wouldn't work and I'm not sure why I brought it up to begin with."

and they won't, either.