Campbell’s Soup Sales Were Declining. So It Redesigned Its Iconic Can
wsj.comOther than the basic stock (chicken/mushroom) for ingredients for cooking, I don't see the value. A can redesign might catch the eye, but won't change the prices.
I think the only campbells soup I buy is bean and bacon and tomato. There are more variety and flavors from other brands, bigger cans, same price.