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Campbell’s Soup Sales Were Declining. So It Redesigned Its Iconic Can

wsj.com

2 points by lots2learn 3 years ago · 1 comment

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IronWolve 3 years ago

Other than the basic stock (chicken/mushroom) for ingredients for cooking, I don't see the value. A can redesign might catch the eye, but won't change the prices.

I think the only campbells soup I buy is bean and bacon and tomato. There are more variety and flavors from other brands, bigger cans, same price.

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