Subscription apps benchmark drop by RevenueCat

Hi! I'm the Chief RevenueCat Shill, aka CEO.

We launched on HN back in 2018 (https://news.ycombinator.com/item?id=17610735), were in YC that same year, and have since helped 20k apps power their subscriptions and in-app purchases.

I held back from releasing something like this for years as I didn't quite think we had the capacity to do it well, but we've reached that point now and I think we've released some aggregate stats on subscription consumer mobile apps the prior to this were only available inside Apple or Google.

I helped create the report, happy to answer questions and collect feedback for future reports.

Also, don’t sleep on the accompanying podcast where RevenueCat CEO, Jacob, and I share a lot more nuance and insights that didn’t make it into the report.

https://subclub.com/episode/hows-your-app-really-doing-the-s...

Turns out less than 2% of downloads convert to subscribers, but the difference in performance between the top and bottom quartile is massive

Come for the figures Stay for the insightful quotes!