Delivery app Hugo crushed Uber in El Salvador. So why is it shutting down?

hugo was recently acquired by pedidosYa / delivery hero. they rolled up all the operations into a single app (pedidosYa) and absorbed a part of the hugo team. this move will allow pedidosYa to consolidate the market.

it would be weird and inefficient for pedidosYa to maintain a separate app (hugo's) w/ an entirely different codebase.