Perfect Example of Data Manipulation
There is this article with a title:
"Tattoos and piercings are more common among those who experienced childhood abuse and neglect"
(not going to make a link for them)
What message do you get out of this title? — that most tattooed people were abused in childhood, don't you?
How about their conclusion:
> Results showed that around 40% of participants had at least one tattoo or piercing and approximately 25% of participants reported significant child abuse or neglect. Among the participants reporting child abuse, 48% had a tattoo or piercing, while only 35% of people not reporting child abuse had a tattoo or piercing.
It says that 48% were abused — almost half. Impressive, ha?
However, if you plot what they say, or recalculate, or rebuild the sentence, you get that:
only 12% are tattooed and were abused, and ~35% are just tattooed.
Just saying. Oh, I'm sorry, even now I lied here, but not intentionally: > and ~35% are just tattooed. ~35% (37% to be exact) not of all respondents, but of those who have tattoos (from those 40%). From all respondents it would be 28% vs. 12%. > Among the participants reporting child abuse, 48% had a tattoo or piercing Based on the quoted text I'd read that (union of abuse and tattoo/piercing) as 48%, not 12%. Yes, it is the power of this manipulation — even seeing data does not help, but: "Among the participants reporting child abuse (25% of all respondents), 48% had a tattoo or piercing" ― out of 100 people, 25 were abused and 48% of them (i.e. 12 people) have tattoos → 12 of 100 respondents have tattoos and were abused, while 28 just have tattoos.