Prayer app raises $40M Series B, investors include Peter Thiel
fortune.comMonetizing souls is what lead to the schism in the Catholic Church with Martin Luther objecting to indulgences. I doubt this app will lead to any new schisms today.
https://en.wikipedia.org/wiki/Ninety-five_Theses
https://www.britannica.com/biography/Martin-Luther/The-indul...
https://www.abc.net.au/news/2017-10-31/what-martin-luther-th...
This isn't similar to indulgences at all.
Indulgences were essentially a way to buy absolution. If you were wealthy, you could willfully sin and then buy back your admission to heaven.
This app is not that. It's a faith-based meditation guide. It's often compared to HeadSpace, including by its founder[1].
1. https://www.pillarcatholic.com/p/i-tried-the-hallow-app-for-...