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SaaS metrics: why activation rate is so important

adilaijaz.medium.com

19 points by adilaijaz 5 years ago · 3 comments

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adilaijazOP 5 years ago

I share some of my learnings from building Split:

- why NRR is the most important SaaS metric - NRR decays with activation. - Quicker you activate, the higher your NRR - If you want to improve NRR, improve your activation rate.

khungerk 5 years ago

Great read. Loved the part on a "good activation definition." Rallying a team behind this is key...

patricioe 5 years ago

Love reading about those insights Adil!

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