Patio11's friendcatchers – demonstrate value to turn friends into leads

FYI, it's more content related. Patio talks about it a bit more on Twitter [1] and on in this article [2].

Here is a tl;dr:

- Avoid dates on your content.

- Avoid templates, like stock imagery.

- Avoid commoditized labels (such as calling a book a pdf).

- Don't use self-deprecating language or show self-doubt.

- Change formats - turn your old article into a recorded podcast.

- Finally, close off with where people can learn more about you for e.g. "here is what ive been working on lately".

[1] https://twitter.com/search?q=from%3Apatio11%20friend-catcher...

[2] https://training.kalzumeus.com/newsletters/archive/content-m...