Is Obama's "Are You In?" app a bad marketing move?

The interesting part is at the end, when he talks about people being willing to "like" on Facebook, but perhaps not as willing to take the time to install an app.

It's a possibility worth considering as the concept of a Facebook app loses more and more traction.

Just wait till Obama opens the floodgates on his marketing budget. I expect the app will pick up speed really quickly.