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Ask HN: Should a Startup in the messy middle change TOS on every turn?

31 points by maartn 5 years ago · 28 comments · 1 min read


We seem to closing in on market-fit. Should we book a lawyer every time we change routes to update our TOS and contracts? If not, what is best practice to go about this?

an_opabinia 5 years ago

It’s a colossal waste of time. An obvious failure mode.

But I think you already know that.

The reality is, as a programmer, you’re never going to convince your non-programmer cofounder to stop wasting time and money on dumb shit.

At least it’s just $10k on a lawyer. Some people blow $100k on branding. Other $60k on executive recruiting. Wait until you get bigger and these people are booking $240k a year in expenses, putting their wives and girlfriends on payroll, renting offices and apartments downtown...

  • maartnOP 5 years ago

    I can read and relate to your frustration. But I'm convinced that a business is not solely made of fantastic software. Good people tend to earn good money. And if they want to spend it on their partner, that's not my business.

    I've been in a situation where a couple of early clients were able to dictate quite a bit of the business due to early contracts. We do not want to end up in that spot.

    So I'm looking for best practices to find a balance between "just trust me" and your scenario.

  • jedimastert 5 years ago

    Are you ok bud?

lukevdp 5 years ago

Probably depends on your deal size and risk. If you are selling puppy photo software for $10/month it is a different situation to 200k enterprise deals.

Your contracts and insurance coverage exists to protect yourself from risk. Identify your risk (severity and probability of adverse events) and act appropriately.

  • Jugurtha 5 years ago

    >If you are selling puppy photo software for $10/month it is a different situation to 200k enterprise deals.

    Coming from the latter. We build custom turn-key ML products for enterprise. Usually, meetings are with legal, security, strategy, and CEO/COO/CIO/CFO. We constantly push to get end users and subject matter experts to the table, for they are who we are building for. Lawyers to fine tune the contracts, clauses for support, exclusivity periods, geographic locations, and defining competitors. Non disclosure agreements, etc.

    Repeat clients are frequent, which simplifies things as we already had gone through the process, had clearances, and built trust, relations, and a reputation.

    Deal size in the ball park on average, but we're building tooling that considerably reduces the time a project takes us.

  • dave_sid 5 years ago

    Where can I get this puppy software? $10 is a great price.

thinkingkong 5 years ago

When you say "change routes" do you mean changing your API or application? Or change the direction of the business? Either way your initial ToS should be way more resilient to these types of changes at this stage of the business.

Resiliency + risk profiling for these changes are the name of the game. There are no hard rules, just overlapping bands of probabilities. ;)

  • maartnOP 5 years ago

    Thanks. You're right, our TOS should be more resilient than this. With "change routes" I actually mean "experiment with business models" and maybe some directional adjustments.

    It's the "overlapping bands of probabilities" (sounds like a Boards of Canada album) that seems very hard to put in black and white...

mikece 5 years ago

Unless the answer to "What would you say y'all do here?" is constantly changing I don't see why the TOS should be changing. To use Patreon as an example, while the details of how their systems are built and the business is promoted is likely in a continual state of flux, what they do is somewhat fixed so the terms by which someone interacts with the business should be somewhat fixed as well. Unless you're making a big change to features or the nature of how users are to relate to your business (eg: when Slack pivoted from being a video game company to a group chat company) I think making TOS changes (even if it's what everyone else is doing) speaks to instability, leads to a lack of trust, and generally gives the impression that the company doesn't know what it wants to be when it grows up.

  • maartnOP 5 years ago

    Thanks. It's not so much the TOS (should've phrased it better) but more the contracts. We're combining hardware with a software service and are experimenting with one-off sales with life-time (basic) service, premium service subscriptions, no-sale just subscriptions, deposit + subscription, etcetera. There are things, like the obligation to return the hardware at the end of a subscription, that we now have in the TOS. But if we want to experiment further we might need to add the obligations of every new business model in the TOS. Thanks to all the comments here I now understand this should not be in there but in the contract. This is exactly one of those "best practices" I'm looking for!

maartnOP 5 years ago

Thanks for all your answers. It really helped to create a framework of what legal mumbo to put where.

We've decided on the following stack:

- General Terms of Service. This will describe what benefits customers can expect from us and by which general means we deliver this e.g. our core service but also support, the amount of effort, etc; what requirements customers need to fulfill before we can deliver our service (like a working internet connection), that customers may only use our service for what it is meant for and shouldn't try to hack our shit; that customers will have an obligation to pay for these deliverables and how long we are willing to wait for payment, what we do when they don't pay and other nasty stuff; How we communicate, where you can find pricing information and what happens in case of disruptions and calamities, what liabilities we accept and how we promise to handle complaints and disputes; other stuff that needs to be said like how we handle privacy sensitive data and which legal jurisdiction applies.

- Terms of service concerning generics for a certain type of business model. This can be quite short and wil lay on top of the general TOS. E.g. in case of a subscription model, how subscriptions can generally be started, how we prolong them and how customers can cancel. Which requirements a customer should fulfill before a subscription can be delivered. (like a working internet-connection) Where to find the equipment that can be used to receive our service.

- Customizable customer contracts for different target markets and business models. Again these lay on top of the business model TOS which lays on top of the general TOS so this can be really short for a simple contract and expanded at will.

I'm convinced this is a very workable method for us and will give us the flexibility that we need in this phase while still adhering to our lawyers advise.

protomyth 5 years ago

Yes. If you are making promises to users in your non-TOS site text, you might want to run that by a lawyer too. Patreon is getting its butt handed to them because they didn't understand that. Getting your TOS checked after the legislature has met might not hurt either.

  • paulcole 5 years ago

    > Patreon is getting its butt handed to them

    In what way specifically?

    Also, assuming they are “getting their butt handed to them” it’s only because they are huge and successful. If they were a failure nobody would care. And if they had kept up with TOS updates and still ended up a failure would they be saying, “boy glad we dropped that $5k on a lawyer.”

    If you get big enough you can overcome any legal misstep you made in the early days whether it was accidental or malicious.

    • DanBC 5 years ago

      > In what way specifically?

      Patreon said disputes had to go through arbitration, and couldn't go through class action law suit.

      Patreon removed a creator. That person's patreons all went to arbitration. Patreon declined the arbitration, and went to court to convert all those individual arbitration cases into one big class action.

      The court said they couldn't do that, and the reason the court said that was because of the ToS drawn up by Patreon.

      So now Patreon has to go to arbitration on thousands of cases, and has to pay the fees. The fees bill is a couple of million dollars.

      • blahbhthrow3748 5 years ago

        Drowning companies with mandatory binding arbitration claims is a relatively new tactic - when the ToS was written arbitration was favored because it had better outcomes for the companies writing the ToS. It's unlikely Patreon's lawyers could have predicted this very common contract provision would backfire.

      • paulcole 5 years ago

        Facebook paid the Winklevoss twins like $50 million. Had they gone to a lawyer on day 1 and asked what to do the advice would've likely been, "don't steal their idea."

        Get big enough and then use somebody else's money to pay off your multimillion dollar mistakes. Or go out of business and it won't matter anyway.

        • strgcmc 5 years ago

          The trick is getting big enough and keeping the mistakes small enough. What if $50 million was enough to bankrupt/kill Facebook?

          A risk that has a 1% chance of wiping out 100% of your company, vs a risk that a 10% of chance of costing you 10% of your company, are not the same even though the net "expected value" is nominally 1% for both.

          • paulcole 5 years ago

            > What if $50 million was enough to bankrupt/kill Facebook?

            If if's and but's were candy and nuts then we'd all have a merry christmas.

            If $50 million could bankrupt FB then the Winklevoss twins would have never got that much.

vikramkr 5 years ago

Obligatory not a lawyer disclaimer. How much is changing to require constant changes to your TOS? And, what contracts are you trying to change? Contracts with your customers? You want them to resign a contract with you every time you change something? You say "closing in on product market fit," but its not clear if that involves small iterative changes that are boosing traction or big product and direction pivots, and those probably involve very different approaches

vmception 5 years ago

Should? Yes.

Do the means of not doing it justify the ends of moving super quickly and likely never encountering problems and getting liquidity and cashing out all the liquidity leaving only an empty shell for customers to sue and never be able to collect from? Yes.

  • maartnOP 5 years ago

    jŭs′tə-fī″: To demonstrate or prove to be just, right, or valid. (I guess you're going for "valid") ;-)

    Spoiler: We're naive and want to make the world better! (yes, I've seen all Black Mirror episodes AND we have weekly drinks where we think up scenario's where our company is the villain) But we need to protect our business not swindle our early customers.

ponker 5 years ago

You should have a ToS from the start that can cover every business model from ExxonMobil to Apple. Just some bog standard bullshit to throw up on the site while you do whatever the hell you want to.

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