The Taste Makers: The secret world of the flavor factory (2009)
newyorker.com"Hagen told me that her favorite white-space flavor—the one she wished she had created—was Red Bull, because it succeeded in getting consumers to embrace the surreal."
"Hagen told me that her favorite white-space flavor—the one she wished she had created—was Red Bull, because it succeeded in getting consumers to embrace the surreal."