How HEY made us care about their email service

Had a look at the pricing and that was it. No amount of marketing can justify the outrageous yearly charge, even though it’s a nice product which like Apple products sacrifices functionality in the name of simplicity. Problem is as with Apple, people stick to what they know. I’ve shown this to one of my non techie friends and they absolutely hated it. Suggesting to give it a try, the answer was what’s the point? No one’s gonna pay more to get a lot less, and hey offers far less even if your buy the marketing story. Feed or paper trail is not something many can live with.

Came across this, it's a really great break down on how HEY did their marketing.