Ask HN: How to Monetise a Niche Website?
What are the best ways to monetise a website that doesn't have a ton of traffic, but does provide a value to a small group of enthusiasts. Anyone with experience?
It depends on the niche and the kind of value the website provides. Some niches are easier to monetize, even with relatively low traffic.
So I would say that you should find out in the first place if you're in a niche with a good potencial for monetization.
You may be in a niche that provides value, but maybe your audience — for several reasons — are just not interested in paying for what you are offering.
The specific method used to monetize the website will be a direct consequence of this.
Here's some monetization options you should consider:
- Gated content (courses, ebooks).
- Affiliate marketing.
- Consultations.
- Services.
- Job boards) and other kind of listings that provide value).
- Physical products (yours or from 3rd party, like drop shipping).
You should also consider other strategies that are built on top of your main monetization methods, like cross-selling, and upselling.
Obviously, if your site has only a small amount of traffic, you should skip adding ads as an option as it will not be an effective monetization strategy in this case.
Depending on how small, a patreon-like solution might work, express that you're open to feature requests but that you can't justify it without compensation.
Sign reseller agreements with relevant product manufacturers and sell them from your website
in opensimworld.com, i sell self-serve advertising, and yearly subscriptions for extra features (more than 5 pages / no ads). It doesn't make much but at least justifies the server cost and occasional fixes.