Shopify merchants break records with $2.9B in worldwide sales BlackFriday
news.shopify.comSome back of the napkin math:
* $2.9+ billion in sales * 25.5 million consumers * Shopify Basic is 2.9% + 30¢ per transaction (ignoring $29 monthly cost. * Shopify Plan is 2.6% + 30¢ per transaction (ignoring $79 monthly cost). * Advanced Shopify is 2.4% + 30¢ per transaction (ignoring $299 monthly cost). * Shopify Plus pricing starts at $2000 monthly.
If all merchants were on Shopify Basic: * 2.9% of $2.9 billion = $84,100,000
If all merchants were on Shopify Plan: 2.6% of $2.9 billion = $75,400,000
If all merchants were on Shopify Advanced: 2.4% of $2.9 billion = $69,600,000
If 1 consumer ≅ 1 sale
$0.30 * 25.5 million = $7,650,000
So Shopify revenue for Black Friday weekend was between $77.25 million and $91.75 million
Obviously a lot of factors not taken into account there. But still. Nice work Shopify!
Some great numbers from Tobi, team, and ecosystem. I just wish they weren't so gung-ho on the "one million stores" metric, because the two figures juxtaposed don't do them any favors.
As a Magento person though I am keenly jealous of their level of insight into platform transactions. $3B is amazing.
$2.9b is almost 2x the $1.5bn in transactions over last year's black Friday.