Nearly all [UK] councils hand user tracking data to marketing companies
eandt.theiet.orgThis isn't just an issue of marketing wanting a Facebook Pixel.
In some cases, councils turned their websites into revenue streams and thus were being paid to include adverts on their site that tracked users, browsing council content.
Ask residents whether they want this stopped if that means higher council tax and my bet if they'll all vote for as many ads as possible.
When you ask a resident if they want to be tracked by ad companies as they organise a funeral, they might think twice.
https://www.wokingham.gov.uk/births-deaths-and-marriages/dea...
I doubt it.
All of this tracking by ad companies is overblown in some circles but most of the public don't really care, especially if it helps keeping their taxes down.