Ask HN: How to price my startup's product?
My startup will provide a ticket shop for a band, an event organizer or a congress. Current competitors charge 7% (excl. PayPal fees) or at least 1$ provision per sold ticket. This is way to expensive for small clubs as the whole entertainment industry is broke at the moment.
So how do you think should I place my fee? Go for a dumping price? Hide my actual fee by adding it to the final ticket price or be offensive and clear what it will cost at the end? Be way up front with it. Priced correctly, that could even be a selling point, like overstock.com's shipping... "Any ticket, only $2.95 fee". Instead of acting like an affiliate, buy in bulk for cheap and sell for a markup. Don't charge "processing" or delivery fees. Make your site superfast. Definitely do not hide the fee. I hate it when companies do that - moreover, it may not be legal to not disclose... Why not test it some how. Ask people how likely they are to use again with two different fees.