Ask HN: What is the best way to learn how to design experiments?
I don't have a background in science, math, or statistics.
I'd like to learn how to create experiments to test ideas in my business like doing x leads to y increase in sales.
Does anyone have books or resources that they could recommend on how to design business experiments that have good logic and are as data-backed as academic research? There are a lot of variables in my business so I'd like to avoid confusing correlation with causation, learn how to create a proper control group, and more.
For more context, I'm starting to get into machine learning and deep learning through fast.ai. What should I learn or be aware of as I move forward that is complementary or essential to machine learning?
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