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A Tale of Two Kickstarter Campaigns: A $500K Difference from Marketing

novaline.io

12 points by jtraffic 7 years ago · 5 comments

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iblaine 7 years ago

The same arguments can be made for Beats headphones. There are better products for less money but your average consumer is not going to figure that out. It follows to say that the Public Relations industry has more value than most engineers realize.

  • AboutTheWhisles 7 years ago

    I don't know why you suddenly turn to saying engineers don't understand marketing (although that's not the same as public relations).

    Just because a project doesn't do something well doesn't mean they don't know how to value it.

purple_ducks 7 years ago

I might have given their words some thought if not for the fact the kickstarter link has an undisclosed referral in it: kickstarter.com...bla?ref=2iw5zq

  • jtrafficOP 7 years ago

    Totally unintentional, came from copying a link from a website. I just removed the referral.

gavondo 7 years ago

This whole thing has led me to wonder - does crowdfunding encourage crappy products?

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