Ask HN: Why should an ordinary person care about big company data breaches?
Most people really have no idea how these kinds of things could affect them. They may have had to have gotten a new credit card, changed a password or two, but that's about the extent of it for the vast majority of people.
What things should most people know about data breaches and privacy?
What are the most common consequences for most people who's information is included in a data breach?
What are the most dire consequences possible? It may have direct (monetary) impact on an ordinary person.
One of the examples:
FB may know their user's lifestyle - eating habits, drinking habits etc. (based on the content/media users upload) If this info is leaked to insurance companies, it'll have direct impact on the premium you pay.