SendWithUs and GDPR compliance
ibb.coUpdate: We want to thank all of our European and international customers that reached out to us. In late 2018 we took steps to ensure GDPR compliance and implemented significant changes in our system so our Sendwithus customers have more control over their data and can be compliant with the GDPR.
Our other product Dyspatch -- https://www.dyspatch.io -- is also fully compliant with GDPR and built for teams with strict data hosting and privacy constraints.
What's interesting here is:
- this is the first confirmation I've received from a company stating outright that they're not going to be GDPR compliant and you should stop using them if you need to be.
- they're explicitly saying it's too much effort to store data in a compliant manner and ensure their processors are complaint. this possibly raises some interesting questions about what exactly they're doing with the data they have today.
- this GDPR thing is like async code, once it gets into a system it has long tentacles. I don't think this company fully realises just how many companies need to be GDPR compliant to continue doing business online. if you're in the SAAS business, it's very likely you're dealing with EU customers - or at the very least a customer that deals with EU customers, or an customer of a customer that deals with EU customers. You get the point - this tentacle keeps reaching down. You may think you're not excluding many of your own customers by not being compliant because THEY aren't EU-based, but it's their customers/controllers etc that require them to be compliant and thus you.
This tentacle is all encompassing.
Also interesting since there's been GDPR advice from their CEO: https://www.martechadvisor.com/articles/gdpr/how-to-prepare-...
Nice, hadn't seen that. I like the comment at the end...
If approached in the right spirit, GDPR compliance can be a win-win for email marketers, quite possibly providing a much-needed correction.
We wanted to offer some clarification on a recent email regarding Sendwithus and GDPR compliance. While our initial communication is accurate, our team is planning to launch an enterprise-grade, GDPR compliant solution in the coming months. This new product, which is currently in private beta, will ensure that you can continue to easily send the right message to your customers at the right time, while ensuring GDPR data protocols are met. Please contact our Support Team or your account manager if you have any questions about Sendwithus and GDPR.
Sincerely, The Sendwithus team