Startups: Get All the Analytics You Can

I hope that as an analytical person, you're tracking how many people leave the page without finishing the story after the interrupting pop-up. If so, I'm happy to be a data point in that table.

Ouch! We're desparately trying to get people from the blog over the product, and we've been testing several tactics, and I'm fairly certain this isn't the one that will stay :)