Ask HN: Should I market my consulting work as my name or a brand/business name?
I'm starting to do some consulting targeting businesses with $10 million+ revenue for $15k+ engagements. Do you think it makes more sense to market myself as my name (e.g., johndoe.com) or a brand name (e.g., superconsulting.com)? Sounds like something a consultant could help you with better than I, but I'm always a fan of incorporating a new company name/brand as its much easier to sell your business and brand regardless of the product/services you deal in, if you decdie to do something else or retire. Brand Name. If you want to look like a schmuck on LinkedIn, name yourself "John Doe Consulting", "John Doe Inc."