Ask HN: How would you monetize a dubious website (e.g. 4chan)?
Greetings to everyone. It is a fact that for infamous websites, such as 4chan or encyclopediadramatica, it is pretty hard to turn page views into money. So the question is, how would YOU personally go about doing that? 4chan likely makes much more money than is reported.. with moot putting forward this broke-kid image, I would think he becomes a much smaller target for the various entities, laws, and copyrights they trample on. It's sort of like how the IFPI used the "profitable" motive in it's arguments against the Pirate Bay. Poor people make poor lawsuit targets. This is not correct. It is very expensive to host, which chews up the profits. Arguable, poor people make great targets because they're less likely to be able to defend themselves. Ah an RIAA rep, welcome to Hacker News. :) Those people are "judgment proof" because even if you get a judgment that says they owe you a billion dollars, you'll never collect a dime. That's step 1. Step 2 is using the billion dollar judgement as a precedent when suing people with a little bit of money. Ads. But sites like 4chan is more of a community-focus site and they don't really focus on making money. Here is a post about 4chan's revenue: http://www.homethinking.com/brontemedia/2009/02/22/4chanorg-... The revenue is enough to cover the hosting plus maybe a few hundreds extra. That's all. What I actually meant to ask is not how do they make money, if they make money, or even if it is their goal to make money but if you were in moot's shoes and you wanted to turn page views into money, what would you do? Invent http://icanhascheezburger.com/? ;) But seriously, not being commercially driven is what gives the chans their credibility. Commercializing that crowd is a million dollar question. Now that moot has taken VC, it will be interesting to see how his new project will monetize. SomethingAwful's solution: membership & service fees.
Sell badges.
Sell archive-power, e.g. for US$0.10, you can prevent this thread from being pruned for ten minutes. SA is pretty brilliant in how they charge $5 for changing your avatar image, something which 99% of other popular forums let you do for free. For $10, you can change another user's title. If you get in a flame war with a guy with ten bucks to spare, he can buy you an embarrassing title/image. You have to either live with that or cough up the $5 to change it back. This idea is actually very clever. This is the basic concept to make money from free, 1st you solve a problem and generate plenty of traffic, 2nd you indirectly or directly create a secondary problem for your users. This is the part you monitise. According to the variables and the ticks you use to create the secondary pain, will adjust the revenues you make. That was partly in response to their inability in the late 1990s / early 2000s to monetize their main (at the time) content, which was staff-written longish-form comedy, so they ended up turning to their forum users (initially a small side thing) to provide an income stream. Admittedly, the banner-ad market of the time was also a quite different place, so it's possible that if AdSense had existed, they would've done fine. For example, Google wouldn't stiff you on payments they promised, or go bankrupt owing you tens of thousands. Via Wikipedia, two articles from the time on SA's monetization woes pre-forum-fees: http://lowendmac.com/musings/express.html http://web.archive.org/web/20020202083639/http://www.theduke... Mega Upload built their own advertising platform - http://www.megaclick.com Sell them what they want.